Challenge

Trusted tourism brand Tourism New Zealand wanted to drive appeal and preference for New Zealand as a preferred holiday destination by getting those that are willing to fly first to book now.

Solution

To increased ad awareness and destination perception, the sponsorship was executed across the VMO Shop and Active network, targeting key audiences seeking holiday location options.

The strategically placed creative targeted commuters and gym goers across multiple touch points throughout the campaign period, utilising key high thoroughfare environments.

Results

• +35 increase in ad awareness

• +29 uplift in ad impact - consideration of New Zealand as a travel destination

• +38% uplift in destination sustainability

“By having various formats and multiple touchpoints we were able to effectively build incremental reach, emotional connection and motivation among our target audience.”

-  Tourism New Zealand

Source:
*PureProfile TNZ Study (June2021)