Challenge

A leading fashion retailer wanted to take advantage of the Christmas rush to drive consumers to local Clearance Sale outlets.

Solution

Geo-targeted messaging was delivered to the target audience identified by DART in high-dwell On-the-Go TV screens.

The campaign was broadcast across VMO On-the-go locations in close proximity to Clearance Sale outlets resulting in a targeted, dynamic and localised campaign.

Results

• 78% of audiences recalled the campaign*

• 79% of those who recalled the campaign are likely to shop at the core department store*

• 32% of those who recalled the campaign didn’t see the ad anywhere outside of the On-the-Go locations*

• 89% on-screen audience engagement^

Source:
*Intercept study conducted by Q&A Research, base n=103 
^DART audience engagement (campaign period 14 -28 Dec 2017)