Challenge

Armed with the insight that a large proportion of home movers forget to transfer their energy account to their new address, a leading energy provider launched their new home movers campaign with VMO.

Solution

Given VMO On-the-Go’s unique ability to capture mass audiences during off-peak TV viewing times, hand-selected locations were chosen to specifically target families more likely to move home frequently.

To prove the effectiveness of launching this campaign on the VMO On-the-Go network, VMO conducted a third-party intercept study, overachieving the brand campaign goals.

Results

• 81% of audiences recalled the campaign*

• 47% of those that recalled the campaign didn’t recall seeing the ad anywhere else*

• 44% said that seeing the ad had positively increased their perception of the brand*

Source:
*Intercept study conducted by Q&A Market Research Pty Ltd, March 2018 (n=100)