Challenge

A major health insurance company wanted to connect with gym goers - the ultimate audience who are highly positive, receptive and action-oriented, to educate them on their low claim rate.

Solution

Our health and wellness network proved to be the perfect solution. Using our DART360 platform, we uncovered insights from Amobee to optimise the campaign to target locations that index highly for other insurance providers.

Results

It’s safe to say our campaign did some seriously heavy lifting:

• The insurance company remained #1 for the most-known brand in the category

• +5.5% increase in overall brand consideration

• +6% increase in overall ad recall and brand memorability

• +13% increase in the average for brand attribute statements

Source: Pure Profile Panel – Pre Survey - Test (n =104) control (n=104)  // Post Survey - Test (n =101) control (n=108)