Challenge

A leading bank were looking to drive awareness of their simple and easy approval process for small business owners.

Solution

Using DART360, our targeted and effective insights platform, we strategically placed the campaign nationwide in high traffic areas and within shopping centres that indexed highly for small businesses.

To prove the effectiveness of our solution we conducted studies in partnership with Pure Profile to prove post campaign brand metrics.

Results

The campaign proved to be a one-stop shop for success.

• +8% average increase in positive brand attributes

• +11% in recommendations to family and friends

• +3% in prompted awareness

Source: Pure Profile Panel – Pre Survey Test (n =107) control (n=106)  // Post Survey Test (n =107) control (n=101) ​