VMO Joins Industry Thought Leaders In Sydney’s AdTECH OOH Conference.

Last week on the 17th of August, the global AdTECH OOH Conference Series returned to Sydney.

As a proud sponsor of the conference, which was hosted at Sydney’s Entertainment Quarter, VMO joined some of the brightest minds already in AdTECH to discuss the Out of Home Industry. The event brought together like-minded individuals who wished explore in greater depth Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Exciting topics such as the big picture and future of Programmatic, foundational pillars of strength ensuring a sustainable OOH future, attitudes to Programmatic DOOH, the latest innovations in Programmatic DOOH, and future proofing the DOOH ecosystem were covered at the conference. Brand new data from the second IAB Australia Attitudes to Programmatic DOOH Report was also revealed at the highly insightful and informative industry event.

In the leadup to the conference, Paul Butler, Managing Director at VMO, shared his thoughts in an insightful discussion with Outdoor Media Association's Charmaine Moldrich & Charles Parry-Okeden and oOh!'s Cathy O'Connor on current trends and themes in the AdTECH space.