The Half-Year 2022 AACS SOI Report Highlights The Power Of P&C As A Resilient Retail Channel.

The recently released 2022 AACS State of the Industry Half-Year Report revealed that the convenience channel displayed growth of 2.5 per cent across total convenience store and fuel sales (excluding tobacco) in the first half of 2022, following the impressive growth seen in 2021.

Further to this growth, the report highlighted three key growth categories which indicate consumers are increasingly utilising their petro and convenience (P&C) network as their local solution for grocery top-ups, and picking up food and beverages, even post-pandemic.

• Grocery +6.9%

• Food Service (food for now, food for later) +6.5%

• Beverages +5.9%

VMO On-The-Go offers brands a unique opportunity to connect with consumers in the P&C environment.

The network of over 600+ high-transacting locations delivers a highly engaging, relevant, and brand-safe environment, and is a channel that has the power to capture audiences at the bowser, in a one-to-one setting without distractions, as well as on the path to purchase.

VMO On-the-Go forms part of our wider VMO TV network, which combines fully immersive sound-on environments, with full-motion TVCs to capture maximum audience attention in both P&C and health club environments. Enabling brands to leverage the power of TV with the impact of out-of-home, the network is designed to build mental availability, signal physical availability, and deliver peak attention.

Want to find out more? See more on our On-the-Go page, or get in touch with us.

Source: Australian Association of Convenience Stores Ltd, Convenience Measures Australia (2022). State of the Industry Half Yearly Report.

Reporting published on Convenience & Impulse Retailing; AACS reveals State of Industry Half Yearly Report 2022 - Convenience & Impulse Retailing (c-store.com.au).