VMO & Malfy Gin Bring The Italian Coast To Manly Wharf.

Manly Wharf is the place to be over summer, attracting a diverse scope of audiences visiting from all over Sydney and beyond to enjoy “La Dolce Vita” (the sweet life). It’s no surprise the water-front location is so popular among locals and tourists over this period, offering the perfect vibrant and bustling summer atmosphere to sit back and relax, with a range of restaurants, cafes, and beach-goer activities on-tap.

The summer period is the key time for brands to utilise VMO’s Out of Home network, which offers high foot traffic hotspots such as Manly Wharf. With most people in “holiday-mode” over this period, many are looking for ways to indulge.

This summer Malfy Gin, a super-premium gin brand that encapsulates the spirit of Italy, transformed Manly Wharf into Malfy Wharf.

Malfy Gin’s objective was to build brand presence across Australia's key coastal areas, with a focus on locations and venues that embody the Amalfi lifestyle.

To achieve their objective, the Malfy teamed up with VMO to create a proximity always-on retail campaign, with included the transformation of Manly Wharf into Malfy Wharf.

VMO’s Manly Wharf Domination allowed Malfy Gin to connect with affluent and diverse audiences by taking over VMO’s digital network within the forecourt, and extending their campaign across the wharf with impactful decals, banners and flags.

VMO elevated Malfy Gin's colourful and captivating creative with a bespoke screen installation, extending the vibrant visuals beyond the screen and bringing the Amalfi atmosphere to life.

VMO’s solution allowed Malfy Gin to embody the Amalfi lifestyle, along with the essence of summer in the bustling, beach-front location.

Their bright and bold campaign has been on display since last October and continues to run at Manly Wharf until the end of February.

To find out more about how your brand can bring your campaign to life, contact your VMO Account Manager.

To find out more about Manly Wharf, click here.