VMO exclusively secures the media rights for Brisbane’s iconic Valley Metro.

Australia’s leading outdoor screen media network, Val Morgan Outdoor (VMO) has secured the exclusive outdoor advertising tender for Brisbane’s iconic Valley Metro.

Located in the heart of Fortitude Valley’s vibrant rejuvenation area and home to one of Brisbane’s busiest train stations, Valley Metro has undergone a major $500 million redevelopment. Valley Metro has transformed into an upmarket transport and lifestyle complex, comprising of a 30-story residential tower, 24 story office tower as well as gym and retail facilities.

Anthony Deeble, Chief Commercial Officer of The Hoyts Group and VMO says “We’re absolutely delighted to now have one of the most prominent and busiest Brisbane hotspots under our leading outdoor portfolio.  Securing Valley Metro is a major win for VMO as we look to continue expanding our next-generation network even further within the Brisbane vicinity, and into other key commuter locations nationally.”

Later this year, advertisers can take advantage of 10 next-gen, attention capturing screens situated throughout the retail and dining precinct. As part of this exclusive screen arrangement, one of VMO’s impactful Large Format Platinum double-sided LED digital banners measuring over 3 metres in height will be suspended from the ceiling above the food court.

Paul Butler, Managing Director of VMO adds “We’re thrilled to have this unique and iconic location as part of our world-class outdoor network and to offer advertisers the unparalleled opportunity to have a presence across this site. With over 24,000 commuters passing through daily, Valley Metro is an ideal centre for brands to connect with CBD commuters as well as other valuable audiences who frequent Brisbane’s famous entertainment precinct.”

The VMO Shop network is on track to reach 500 locations nationwide and increase its unique fortnightly audience to 14 million by the end of 2022.